Make the Dough:

• In a small bowl, combine warm milk, yeast, and sugar. Let it sit for 5-10 minutes until it becomes foamy.
• In a large bowl, mix together melted butter, egg, flour, and salt. Add the yeast mixture and stir until a soft dough forms.
• Knead the dough on a floured surface for about 5 minutes until smooth and elastic. Place the dough in a greased bowl, cover with a towel, and let it rise in a warm place for about 1 hour or until it doubles in size.

Prepare the Strawberry Filling:

• In a small saucepan, combine chopped strawberries, sugar, cornstarch, and lemon juice. Cook over medium heat, stirring constantly until the mixture thickens (about 5-7 minutes). Let it cool completely.
• Once cooled, gently mash the mixture to make it easier to spread.

Assemble the Rolls:

• Preheat the oven to 350°F (175°C) and grease a 9×13-inch baking dish.
• Roll out the risen dough into a rectangle (approximately 12×18 inches) on a floured surface.
• Spread softened butter over the dough, then evenly spread the cooled strawberry filling on top, leaving a small border around the edges.
• Roll the dough tightly from the long side to form a log. Slice the log into 12 equal pieces.
• Arrange the rolls in the prepared baking dish, cover with a towel, and let them rise for an additional 20-30 minutes.

Bake the Rolls:

• Bake in the preheated oven for 20-25 minutes or until golden brown. Remove from the oven and let the rolls cool slightly.

Make the Cream Cheese Frosting:

• In a medium bowl, beat together softened cream cheese, butter, powdered sugar, vanilla extract, and heavy cream until smooth and fluffy.

Frost & Serve:

• Generously spread the cream cheese frosting over the warm rolls. Garnish with additional chopped strawberries if desired. Serve warm or at room temperature and enjoy!