10 Things You Must Do This Week
Want more customers? More orders? Then it’s time to be intentional. Here are 10 smart moves you should make this week to attract new paying customers to your baking business:
1. Post Your Face and Your Brand
People don’t just buy cakes; they buy trust. Show up confidently and let your personality shine through.
2. Show Behind-the-Scenes
Let customers see your baking process. This builds connection and interest, making them feel part of your journey.
3. Share Reviews & Feedback
Let happy customers do the marketing for you. Share their reviews and testimonials everywhere you can.
4. Create a Simple Promo Ad
Offer a ‘This Week Only’ deal and run it as a paid Facebook or Instagram ad to entice new buyers.
5. Talk About Your Business Daily on WhatsApp
Update your status consistently to remind people about your offerings and what makes your bakery unique.
6. Post Useful Baking Tips or Fun Facts
This positions you as an expert in your field and attracts attention by providing value to your audience.
7. Introduce Yourself Again
New followers come and go. Keep telling your story often to engage both new and existing customers.
8. Collaborate or Do a Giveaway
Partner with another small business, like a beverage or event vendor. This expands your reach and brings in new customers.
9. Invest in a Small Marketing Push
Run a targeted ad for N1,000-N3,000 on Facebook or Instagram to focus on attracting customers in your local area.
10. Create Urgency with Limited-Time Offers
Flash sales or claims like “only 3 slots left” create excitement and prompt customers to act quickly.
Bonus Tip: Consistency is key. The more visible you are, the more unforgettable you become. So don’t sit and wait for customers. Go out there and attract them. This week, show them you’re not just a baker; you’re building a brand.
Tresh Cakes
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